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what drives the online user to the intention of using digital touch points?

How to initiate motivation through advertisements? Some inspirational quotes!

‘Motive has been defined as an activated state that supports goal directed behavior.’

‘Motivation results in the initiation of new actions…’

‘…. results in a narrowing of one’s focus on the current goal (i.e. intensity).’

‘Motivation is key to understanding advertising effectiveness as it affects both attentional allocation and the intensity of processing.’

‘Focus is under the control of the individual and is generally determined by the degree to which the ad meets a person’s current needs.’

‘Motivation should really be the key focus of advertisers.’

Schuurmann, D.W., Thorson, E. (2007). Internet Advertising. Theory and research. Lawrence Erlbaum Associates, Inc. London.

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Dit bericht was geplaatst op 27 april 2014 door in Internet marketing, Online advertising en getagd als , , , , .

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