what drives the online user to the intention of using digital touch points?
Are consumers able to experience a renewal of their experience of purchase and prolong an old or a recent purchase experience?
The buying behavior is sometimes reactivated based on loyalty programs, social media campaigns and other marketing activities after the completion of the purchase. But here is the question, to what extent is the experience of the purchase itself revived? Also ask yourself which kind of experiences will the consumer relate the purchase experience, and how long does it actually last?