what drives the online user to the intention of using digital touch points?

Do you follow the arrow? Signage and eCommerce

eCommerce is popular and yet it does not mean that purchases regularly run smoothly. Is there enough activation of the cognitive decision-making process? In a recent article written by Carrie … Lees verder

11 januari 2016 · Een reactie plaatsen

Flamenco, an unusual way to recover the marketing strategy. A motivation.

People hardly speak about a recovery in marketing In the marketing group you almost hardly hear anyone say ‘I left and now I’m back’. I am amazed how little is … Lees verder

10 september 2015 · Een reactie plaatsen

Content Filteren: gevaarlijk en toch onvermijdelijk

Bedrijven doen veel moeite om ‘on top of the search’ te blijven, wegens de heftige concurrentie en de strategische marketing beslissingen en ze willen hogere resultaten boeken in de Search … Lees verder

20 juni 2014 · Een reactie plaatsen

Social Media Expert: Broaden Your Horizon Beyond The 140 Characters

Have you ever taken a look at a twitter account that is based on a different language? For example someone from South America? Or a brand from China? Then you’ll … Lees verder

12 juni 2014 · Een reactie plaatsen

Are ads increasing our buy-ology by means of the collection of product categories?

It is underestimated how quickly we are encouraged to make choices by categorizing certain elements which we link to products or services. Advertisements contribute greatly to this process. Ads focus … Lees verder

16 mei 2014 · Een reactie plaatsen

Are the customers missing a checkout experience when shopping online?

    E-commerce is growing rapidly. Unfortunately it is not the same to say about the content of the online shopping bags or baskets that should go through the checkout. … Lees verder

15 mei 2014 · Een reactie plaatsen

Are the luxury brands responding to their online visitors and online customers with the right user experience?

Not long ago I read two posts about the application of the user experience design on the websites of luxury brands, such as Hennesy, CHANEL, Givenchy and many others. Suddenly … Lees verder

8 mei 2014 · Een reactie plaatsen

Mobile (travel) service applications : a learning curve?

Brands are struggling to encourage their consumers to switch to the brands mobile service-applications. The social and digital marketing strategies ensure that the consumer’s attention is drawn to the applications, … Lees verder

1 mei 2014 · Een reactie plaatsen

The support of the long-term stimulation through mobile

Some of us are sensitive to what we see, smell, taste and touch. Imagine for a moment the following: someone walks in front or behind you and you catch just … Lees verder

27 april 2014 · Een reactie plaatsen

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