eCommerce is popular and yet it does not mean that purchases regularly run smoothly. Is there enough activation of the cognitive decision-making process? In a recent article written by Carrie … Lees verder
Bedrijven doen veel moeite om ‘on top of the search’ te blijven, wegens de heftige concurrentie en de strategische marketing beslissingen en ze willen hogere resultaten boeken in de Search … Lees verder
It is underestimated how quickly we are encouraged to make choices by categorizing certain elements which we link to products or services. Advertisements contribute greatly to this process. Ads focus … Lees verder
E-commerce is growing rapidly. Unfortunately it is not the same to say about the content of the online shopping bags or baskets that should go through the checkout. … Lees verder
Are the luxury brands responding to their online visitors and online customers with the right user experience?
Not long ago I read two posts about the application of the user experience design on the websites of luxury brands, such as Hennesy, CHANEL, Givenchy and many others. Suddenly … Lees verder
Brands are struggling to encourage their consumers to switch to the brands mobile service-applications. The social and digital marketing strategies ensure that the consumer’s attention is drawn to the applications, … Lees verder
Some of us are sensitive to what we see, smell, taste and touch. Imagine for a moment the following: someone walks in front or behind you and you catch just … Lees verder